art4d.asia Q&A about ILA

Posted on 22 January 2015

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Excerpts from recent Q&A about ILATAAJ from art4d.asia:

Could you please briefly introduce your work and your practice, tell us a bit about ILATAAJ, who you are and what you do?

I studied and gained work experiences in Asia and London, UK, prior to setting up ILATAAJ (ILA) (in 2009. The practice has completed a number of projects, with most of them receiving good publications through various media. It has been a small practice; we have seen the growth from 2 to 10 people in the studio over the past 5 years.

I’m keen on keeping a rich sense of diversity in our works, differing in project size and type. To elaborate on that diversity, we have worked on a cinema, a car workshop, an exhibition stand, a swimming arena, etc. Apart from my mainstream architectural upbringing, I myself have spent a summer internship with product designer Ross Lovegrove, taught Industrial Design Engineering at the Royal College of Arts and taught for Fashion Design at Binus Northumbria School of Design. Some of us also have backgrounds and interests in computational design & manufacturing. Apart from the ‘end user’ client, the practice also provides services for other design & architecture practices in developing non-standard concepts into realities.

Your name, ILATAAJ is quite the acronym – standing for: Inter-Linkages of Aptitudes Towards Arrays of Architectural Juxtapositions. Could you talk about how the name came to be and how it references your design approach/philosophy?

Like New York, London is very much a melting pot; hence the architecture industry / workplace is very much in line with that. The AA, Architectural Association, where I did my post graduate study, has always attracted students and teachers from all over the globe. Surely this contributes to the advancement of design discourses. So these are our aspirations, for the practice to gather the best talents and host collaborations of different aptitudes.

We try as much as possible to come up with contrasting options from the project team to discuss while making design decisions ranging from the largest scales to the smallest details.

Are there any other recent projects that you would like to introduce to our readers?

There is a 300-rooms hotel, Harris Hotel, we recently completed in Bekasi, one of Jakarta’s suburbs. The hotel is owned by one of the nation’s prominent property developers, Summarecon. ILATAAJ was appointed to design the interiors of the rooms, corridors, and all public areas. The hotel operator, Tauzia Hotel Management, specifically asked us in their brief to develop a new interpretation of their existing design standard. The hotel opened just recently and has not yet been professionally photographed. We will let you know when it’s ready.

What are you working on currently? What’s next for ILATAAJ ?

Most of the projects currently active on our screens are buildings, from scratch. There is a 15-storey hotel in the heart of central Jakarta, a 17-hectares retail park in Serpong, a 3-storey car garage for a private collector in Jakarta, and an extension to an existing shopping mall in Sentul.

I’m aware that ILA is still in the early days of its journey. We shall do our best getting there one step at a time. In the near future I hope the practice can work more internationally, and can get busier with its computational design consultancy (ILA CDC).

 

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Posted in: Media, Practice