Pazia Fx

Posted on 29 March 2010


Pazia Fx is one of Pazia‘s flagship IT lifestyle store.  It’s located on the 6th floor of FX Lifestyle Center, Jl. Jendral Sudirman, Jakarta.  The store covers around six hundred square metres and is adjacent to FxMusic & the newly renovated Mazee.

The store provides additional services to mere IT products.  There is a dedicated section for children, as well as Customer Service section to help users get familiar with latest gadgets.  The Cafe brews various selections of Indonesian coffee.  The venue will house events such as seminars, press conferences & educational visits.

The design highlights its feature lit ceiling with triangular panellization.  Massive use of RGB LED is spread through out, creating a dialogue with the store’s facade front.  The store stands out from the busy main road street level.  A continuous visual effect emerges from reflection as evening dawns.  The colourful ambience complements well the shopping mall’s hip youth culture.

Pazia Fx soft opened 8 September 2010.  Click on the photos below for more.

Photos from Gitalaras Workshop


Interactive Surface Test

LED RGB Test on Ceiling Pattern

Pazia Fx Opens

Pazia Fx Photos by Sam Nugroho

Location: FX Lifestyle Center, Jakarta, Indonesia
Project Year: 2010
Project Area: 603.9 sqm
Client: Pazia Pillar Mercycom
MEP Consultant: ME Karya
Contractor: Gitalaras
Floor Specialist: BASF & Perma Konstruksi
LED Supplier: Starled
ILATAAJ Team: Andrew Tirta Atmadjaja, Lukman Hidayat, Brahmantia Iskandar Muda, Yusuf Muda Utama