With its size reaching almost six hundred metres, the site is given the condition of a fairly narrow entrance. ILATAAJ looked into a linear pattern repetition to encourage flow of the shopping mall into the depths of this store. The application of this pattern marks the display area, and the line meets from floor, wall, and ceiling. This pattern made of timber, vinyl, and stainless steel is imagined as a hollow volume that sits on top of a white environment which makes the cafe atmosphere. The children area is expressed as a separate entity of yellow stacks aggregation cased in a grey frame.
An interactive surface by PQ Labs is installed close to the entrance. One of the main problems of the given site is a column sitting right in the middle of the entrance. The solution was a cladding of reflective stainless steel, arranged in a triangular panelisation of the cylindrical column. Its visual effects camouflages the column’s presence and attracts mall passersby.
Location: Plaza Indonesia, Jakarta, Indonesia
Project Year: 2010
Project Area: 585 sqm
Client: Pazia Pillar Mercycom
MEP Consultant: Top Engineering
Contractor: Inovasi Karya Dinamika
Glass Specialist: Surya Naga Glass
LED Supplier: Starled
Floor Supplier: Ratu Setalu
PQ Labs Specialist: Polaris
ILATAAJ Team: Andrew Tirta Atmadjaja, Brahmantia Iskandar Muda, Yusuf Muda Utama, Bakti Kawibawan, Andry Halim, Evan Aria Putra, Rikko Dian Putrawan, Jimmy Ronald Panjaitan.